Let’s face it, when people walk into a fish market, their guard is usually up — especially if they’re buying seafood for the first time. The comingling of smells and visuals can kick the senses into high gear. And that’s enough to make a first impression before the customer even interacts with the fishmonger. 

Have you ever walked past the seafood counter at your local grocery store and seen signs that say “fresh” shrimp, salmon, tuna or other species — and then read on the packaging that it is a product in Indonesia or someplace so remote that you wonder, how can this be fresh? Well, it’s not. It’s frozen and shipped thousands of miles away.