Southern charm. How do you put your finger on it? Hospitality, of course, but a certain look, too. Colorful but refined. Elegant yet at ease. Find it at Southern Emporium in the heart of Surf City. Beautiful housewares, jewelry and clothing reflect true southern tradition and New South flair.

The shop’s aqua walls, wood floors and lovely displays are sure to give you decorating ideas as soon you step inside. Start shopping to uncover an array of goods.
Jewelry cases feature gold, silver and rainbow tones in bold and restrained pieces for every occasion. Love the nautical look? Check out anchor-shaped wall hangings and navy blue-and-white-striped shirts and children’s clothing.

Lamps, frames, linens, pottery, silver, glassware and throw pillows, many with a cozy, beach house feel, are among home décor objects. There are baby gifts, Mom and Dad gifts and lots of just-because gifts for that special someone or yourself, perhaps a new, floppy beach hat. A great new piece of jewelry, or a colorful beach bag.

Holiday décor might mean shell wreaths or amusing signs saying things like “Merry Christmas to y’all.” Southern Emporium recognizes other holidays, too. Kitchen items take center stage at Thanksgiving.

You’ll love it so much here that you may want, as Southerners say, “to sit a spell.” And that’s quite all right with the friendly staff.

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